Established in 2008, we are a 501(c)(3) not-for-profit organization funded by the generosity of private donors. Our mission is to improve the quality of life for pets living in the greater Rochester, NY, area. We do this through financial assistance towards life saving veterinary care when pets & families are going through financial hardship, assisting veterinary professionals with continuing education and technology so they can provide the most advanced care to our community's pets, and through partnerships with other non-profit organizations in our community.