Media Center

Welcome to our online Media Center. Here, you’ll find our brand assets, our leadership bios and how to talk about Goodworld.

Our brand

Horizontal brandmark

The horizontal version is the master format of the Goodworld brandmark and should be used wherever possible.

Vertical brandmark

Where the horizontal version of the brandmark cannot be used, the vertical version may be used in its place.

Color

Wherever possible, the Goodworld brandmark should appear in full color in the RGB colorspace.

Writing about us

Thanks for your interest in Goodworld. Feel free to copy and paste the following text when talking about us and what we do.
Who are we?

Goodworld is a movement to realize a better world tomorrow by taking action today. The DC-based technology company is the only social fundraising platform with hashtag-to-donate technology on both Facebook and Twitter. Launched in October 2014, Goodworld was named one of Fast Company’s Most Innovative Companies of 2016 and D.C.’s Best Technology Startup.

What do we do?

Goodworld makes giving simple, secure and viral with hashtag-powered payments for good. #donate transforms the hashtag from a static phrase to a way to make easy, frictionless charitable payments and ignite positive impact. With seamless fundraising solutions for both social media and web, Goodworld makes it possible for anyone – individuals, businesses, influencers, and others – to add a charitable component to their online experience.

How do we do it?

#donate makes it possible to give instantly to the causes people care most about, at the moment of inspiration. Simply comment on a partner cause’s Facebook post or tweet #donate at their Twitter username. First-time donors receive a reply with a one-time link to sign up and then can instantly give to thousands of causes anytime, anywhere.

Want to know more?

Check out this video:


Leadership

Dale Nirvani Pfeifer, Founder & CEO

Dale Nirvani Pfeifer

Founder & CEO

Dale Nirvani Pfeifer is changing the way we connect online by making social giving simple. An award-winning researcher and native Kiwi, Pfeifer applied the theory of Allophilia (like or love of others) to Maori leadership, demonstrating how the power of love and effective leadership can bring together big, diverse groups of people. She ran the Victoria University of Wellington’s Center for the Study of Leadership and collaborated with institutions like Harvard University. She later began working with organizations across the United States and New Zealand – from security thinktanks to the Rockefeller Foundation – to help them understand their purpose; develop and implement programs and communications strategies; and design, lead and program a number of initiatives. Pfeifer’s work in the nonprofit and foundation sector led her to recognize the power of business to drive large-scale impact, and she founded Goodworld. She was recently named one of Washington Business Journal’s 40 Under 40 business leaders in Washington and one of Trending 40’s New Power Women of DC Tech.

John Gossart, Co-Founder & COO

John Gossart

Co-Founder & COO

Prior to Goodworld, John was an original partner at RideScout, the transportation tech startup acquired by Daimler-Mercedes in 2014. John served over 22 years in the U.S. Army and Government, work that took him to various locations across Africa, Pakistan, Yemen, Afghanistan, Iraq and Europe. Most recently, he served as a deputy director of special operations and counterterrorism policy in the Office of the Secretary of Defense. John graduated from Boston College in 1992 and earned a Masters in Public Policy and Fiscal Management from the McCourt School of Public Policy at Georgetown University, where he continues to teach policy and economics as an adjunct professor. John’s indie rock band StoneDriver released their debut album “Descent” in April of last year. Between work, teaching, and gigs, he lives a quiet life in Old Town Alexandria, Virginia with his wife, Lisa, and their four sons.

Jason Shafton, Chief Product Officer

Jason Shafton

Chief Product Officer

Jason Shafton joins Goodworld after building and growing billion-dollar businesses at Google, Viacom and Thermo Fisher Scientific. He spent seven years at Google leading product and marketing teams responsible for AdWords and Google Play. Jason cofounded on-demand healthcare startup Heal, which raised millions in venture capital and launched across California. He also serves as Executive Director and Chairman of Brute, a California nonprofit focused on technology and design social entrepreneurship founded by former Google colleagues. Jason is responsible for leading product and growth at Goodworld, including expansion onto new platforms, new verticals and growing the user base by an order of magnitude.

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