WORK ON BIG PROBLEMS
Poverty, hunger, homelessness, access to education, and global health keep us up at night. We’re not trying to “save the world” in one fell swoop, but believe in the cumulative positive effect of small actions and smartly-applied skills.

USE GOOD DESIGN TO COMMUNICATE POWERFULLY
The right design amplifies the impact of a message. We use simple, user-friendly design to raise awareness, communicate, and educate.

INSPIRE AND MOBILIZE OTHERS
We want to be a hub to connect designers and other makers with humanitarian projects where they can have a meaningful impact.

WORK DIFFERENTLY
We’re not afraid of shaking things up a bit. We’ll take the unconventional path over the conventional if it yields a bigger impact, faster.

DELIVER A MEASURABLE IMPACT
Everything we do has to be measurable. 1,000 maps for the homeless. 150 clean water wells in Africa & India. 400 kids who are excited about taking care of their health. Accountability keeps us on track.